PROFILE

WHO I AM

I'm a first-generation American raised in a family of artists, musicians, architects, and scientists. I started writing when I was five years old, and came up in the world as a feisty, kinetic tomboy. I've since mellowed into a creative secret-weapon who's passionate about story.

WHAT I DO

I craft resonant communications for brands large and small, and bring two decades of experience in all aspects of the creative-development process, from concept through execution to release.

HOW I WORK

As a team member, I'm deeply inclusive and highly collaborative. Decades of Jungian therapy and formal training in 21st-century modalities (such as active listening, restorative justice, consensus proces, and nonviolent communication) mean I'm also ego-less and drama-free.

PERSONALITY

There's a lot Google won't tell you.

From traits revealed by the Myers-Briggs Type Indicator, to truths explained by the GOOD 100 Doer Type methodology, here are a few insights that shed a brighter light on who I am and what I bring.

ACCORDING TO THE GOOD 100 DOER TYPE TEST, I STRADDLE TWO CLOSELY RELATED DOER TYPES.

The Social Cartographer

I see things from 35,000 feet and reveal high-level truths that would otherwise be invisible from the ground. I uncover the hows and whys of the terrain, and discover the true nature of what's in front of us. I'm patient and precise, balancing artistry with discipline and (very) high personal standards. I seek the deepest possible understanding of things. (Always.) And my perspective elevates the conversation, delivering a whole new view and perception of the everyday. I'm a self-motivated hacker who orients toward action that modifies existing structures.

The Divining Rod

I'm a deep thinker and contemplator of the cosmos. A diligent student of science, I'm also a dreamer imprinted with the knowledge that anything is possible. I'm deeply humbled by our shared place in the universe, and I'm not afraid to take on the Big Questions of the human condition; in fact, I spend most of my interior time ruminating on them. I'm an inventor, oriented toward building visionary new creations. I'm also a collaborator — one who's riotously emboldened by what we can achieve together when we align within a shared purpose.

ACCORDING TO THE MYERS-BRIGGS TYPE INDICATOR I'M AN ENFP.

The Inspirer

As an ENFP (Extroverted, Intuitive, Feeling, Perceiving), I'm warmly enthusiastic and imaginative, seeing life as full of possibilities. I make connections between events and information swiftly, then proceed confidently based on the clear patterns I'm able to discern. I readily give appreciation and support, and thrive on the same from others. I'm spontaneous, flexible, and courageous, broadly skilled, and adept at improvising. My passion and enthusiasm allow me to inspire and motivate others. I seek to align all that I do with highly evolved personal values.

POWER

My superpowers include: clutural innovation, facilitation, team cohesion and transformation; ideation and brainstorming; pitch building (and pitch winning); campaign concepting; video, film, television, and radio; print and digital; web and social; plus advertising, marketing, and brand-based storytelling for almost every format, genre, color, and stripe.

IDEATE

I imagine possibilities.

I discern meaning.

I invent concepts.

I build brands.

GENERATE

I create narrative.

I weave stories.

I craft messaging.

I deliver results.

ITERATE

I find patterns.

I solve problems.

I envision strategies.

I develop processes.

ACTIVATE

I inspire action.

I forge connection.

I win hearts.

I change minds.

PING

How can I be of service?

BLAED SPENCE

contentthatconnects [at] sonic [dot] net