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GREAT STORIES DON'T JUST HAPPEN. THEY'RE BORN.


They’re nurtured consciously, through a creative process that bridges head and heart in equal measure. Business goals mesh with customer needs. Strategy informs concepting. Client KPIs influence campaign execution. And every asset is rooted in emotion and feeling. This is the alchemy of authentic, persuasive storytelling. A complex craft that stirs the human spirit and delivers amazing results. It's at the core of everything I write.

PROJECTS

PROJECTS

Story is where I live.

With formal study in creative writing, journalism, storytelling, and copywriting, plus in-the-trenches experience gained from a diverse array of clients and initiatives, I’ve become a master of storytelling and voice-and-tone across multiple channels. I’ve served agencies like Sterling, Pearlfisher, Ogilvy, Swift, and Digitas. I’ve devised big ideas for companies like Intel, Visa, Allstate, Orbitz, and Purina. And I’ve given voice to brands like Haagen-Dazs, Pantene, Wild Turkey, Bounce, and Mattel. Here’s a peek at what I’ve been up to …

GREAT SKILLS. GREAT SERVICES. GREAT RESULTS.


I excel at a range of services. Whether I'm facilitating brainstorming sessions for a team, or developing campaign big-ideas solo; whether I'm drafting press releases, producing blog posts, or ghostwriting for C-suite executives; whether I'm writing instruction sets, catalog copy, or assiduously fact-checking or proofreading, I deliver inspired ideas and stellar copy no matter the scope or challenge. Here's how I contribute ...

Ideation

Creative Concepting

Pitch Building

Narrative + Sizzle Videos

Shooting Scripts

Casting + Direction

Brand Development

Brand Personality

Voice and Tone

Tagline Development

Slogan Development

Product + Company Naming

Product Copy

Package Romance-Copy

POS + DTC Copy

Marketing Collateral

Annual Reports

Corporate Communications

PROFILE

I craft compelling copy and clear communications for clients large and small.

 

As a copywriter, storyteller, and creative secret-weapon, I'm adept at concepting, crafting, and delivering fresh campaigns and meaningful content for visionary startups, cause-based nonprofits, mission-driven organizations, specialized firms, and iconic brands.

Blaed Spence_INTERIM HEADSHOT 2.jpeg
PROFILE
PROOF

PROOF

The rocket fuel for great creative flows from a happy, inclusive, collaborative team.

 

My output and end-results are just part of what I bring to the table, because when people prioritize each other as much as the work — when they feel seen and supported, when they feel safe taking creative risks — that's when the real magic happens. It's the reason empathy, clear communication, genuine care, proactivity, accountability, and positivity underpin every professional relationship I cultivate. Here's the social proof ...

INVALUABLE RESOURCE

“Blaed’s boundless energy and astounding ability to look at projects from oblique angles has been, and continues to be, an invaluable resource for my firm. Blaed has an innate ability to capture the voice of a client or brand and distill that voice into effective and compelling brand messaging.”

— Rick McGregor, Creative Director :: McGregor Creative

PING

PING

How can I be of service?

BLAED  SPENCE

contentthatconnects [at] sonic [dot] net

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